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Featured Work

Chotu

Chotu

Featured Work

Research & Intelligence · Brand Strategy & Identity · Market Expansion.

A GTM system shaped
by kirana psychology

By grounding the brand in local insight, refining the narrative in familiar language, and building visibility through everyday touchpoints, we shaped a model that can be repeated across new towns without dilution.

Urban Teacher Calendar

Urban Teacher

Brand Strategy & Identity · Market Expansion

An identity grounded
in teachers' realities

Urban Teacher is building a platform centred on the ways educators actually work, communicate and navigate digital tools. Our partnership began in the early stages of the platform’s rollout and continues as it scales from early adopters to a broader network.

Silk Route Image

The Silk Route

Brand Strategy & Identity · Market Expansion

The Anatomy
of a Good Time

We set out to design nights that prioritized the human experience over the guest list size. We decided to take full ownership of the journey from the first invite to the final song to ensure the reality actually matched the hype.

Vasaara Menu

         Vasaara

Brand Strategy & Identity · Market Expansion

An identity built to align perception with experience

We built a design system that blends nostalgia with a contemporary aesthetic. The direction draws from culturally familiar elements, presented in a clean, modern way suited for current platforms, especially Instagram. The result is a brand identity that feels intuitive to the space, and translates more effectively into engagement and footfall.

Organic Farms

Organic Farm

Research & Intelligence 

Turning Field Data
into Decisions

SOR introduced minimal data structure to make tacit farm knowledge visible and comparable, enabling the system to move from experience-driven decisions to informed, observable refinement—without changing how the farm already operates.

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