Work | SOR Group

Chotu

Featured Work

Research & Intelligence · Brand Strategy & Identity · Market Expansion.

A GTM system shaped
by kirana psychology

By grounding the brand in local insight, refining the narrative in familiar language, and building visibility through everyday touchpoints, we shaped a model that can be repeated across new towns without dilution.

Urban Teacher

Brand Strategy & Identity · Market Expansion

An identity grounded
in teachers' realities

Urban Teacher is building a platform centred on the ways educators actually work, communicate and navigate digital tools. Our partnership began in the early stages of the platform’s rollout and continues as it scales from early adopters to a broader network.

The Silk Route

Brand Strategy & Identity · Market Expansion

The Anatomy
of a Good Time

We set out to design nights that prioritized the human experience over the guest list size. We decided to take full ownership of the journey from the first invite to the final song to ensure the reality actually matched the hype.